🌟 Meet Robert Allan – My Trusted Go-To Safety Advisor
Based in Margaret River, WA, Robert Allan has over a decade of safety experience across construction and mining and knows exactly how to help SMEs cut through the complexity of compliance. In 2020, he founded Lobos Advisory, and since then has been supporting businesses across Australia with practical, accessible safety solutions.
I first connected with Rob around 4–5 years ago when I had a dream of moving to Margaret River. At the time, he was the only other ISO consultant I could find, so I reached out to introduce myself and see if we could collaborate. Since then, Rob has been an incredible support — whether it’s large tendeRobert Allanrs focused on safety systems, tricky safety questions, or helping me provide stronger support for my clients.
It can be tough to find a safety expert who can quote fairly, get the job done, and understand how safety ties into ISO management systems. Rob does all three, which is why I’ve happily referred clients to him over the years. The feedback is always positive.
One of my favourite memories was a Zoom session with Rob where my client and I were completely stuck on SWMS. We asked: do we need multiple SWMS, or can we combine them? And how do we even start writing them if we’ve just been handed a bunch of generic ones? Rob’s response was so simple (and brilliant):
👉 “Write down the methodology of the work and go from there.”
That’s Rob in a nutshell — practical, straight-talking, and solutions-focused. He cuts through the noise and makes safety feel manageable, not overwhelming.
And here’s what really sets him apart: Rob has developed and trademarked his Safety DNA™ framework — a proven approach that delivers lasting success for businesses by embedding safety into the way they operate, not just ticking boxes.
If you’re looking for someone who knows safety inside out and brings a fresh, proven system to the table, Robert is the advisor to call.
And on top of all that — I’ve got to say — I absolutely love his website 👉 lobosadvisory.com.au.
